首先要从行业大方向去考虑，如下几个方面
first from industry to general to consider, the following aspects
一：行业特性(industry characteristics)
行业属行业，信息归信息，现阶段行业门户网站制作的作用就是作为桥梁疏导对应信息提供给对岸的客户。网站使用者包含了大众用户和成功客户，二者之间的区别十分巨大，同时二者对于网站的期望价值也不一样。网站产品设计时必须考虑网站新产品说具备的行业特性，下面笔者举个例子：
industry is the industry, information to information, the industry portal make the function of the one is used as a bridge dredge the information to the other side of the corresponding to the customer. web users include the public users and successful customer, the difference between them is very great, at the same time, both for the website of the expected value is not the same. website design products must be considered when new products with the website said industry characteristics, the following author for example:
笔者网站是关于服装行业的一个行业门户网站，笔者在设计一个新产品时，针对产品的行业特性中采纳了行业中客户的特殊性需要和用户的大众化需要，二者的需求点放在一起时，发现有非常大的区别，考虑二者对于网站的期望值不同，因此针对二者不同的需要进行了产品功能上的划分，以此来满足网站的用户和客户。
the author site is about the garment sector a industry portal, the author in the design of a new product, on products industry characteristics adopted a industry customer need and the particularity of the users of the popular need, both demand point when put together, is found to have very big distinction, considering both for the website of different expectations, so in two different needs the product function of partition, so as to meet the web site and the customer.
二：用户成本(the user cost)
用户成本既指用户习惯，实际就是减小新产品造成用户获取价值信息障碍到最小化，用户才会继续购买你的产品或者服务，否则新产品的设计就是一种赤裸裸的失败。
the cost of users that users both habit, the actual is minus small new product user obtaining information by value disorder to minimize, users will continue to buy your product or service, or new product design is a kind of naked failure.
行业门户网站的用户受众是最为明确和清晰的，网站受众也是跟着行业门户网站一起发展和长大，其行为习惯基本形成一定的模式，这也就导致了行业门户网站的产品更新迭代是慢速，就是因为受众的专一和精确性。因此，在产品设计初时必须考虑用户原产品使用时的情况，如果行业门户网站用户在使用新产品或获取新服务时都没有办法超越原产品，其信息价值的获取的付出成本也就越高，用户放弃使用该产品的几率也就越大；再加上行业门户网站如今的竞争厉害程度，网站产品设计稍有不慎，竞争者极有可能利用这个缺点“收买”网站的客户。
industry portal user audience is the most clear and clear, the website also audience with industry portal development and grow up together, their behavior habit forming a certain basic patterns, which have led to industry portal product update iteration is slow, because the audience is the specificity and accuracy. therefore, in product design must be considered at the original user use, if industry portal users in the use of new products or acquire new service without way beyond the original, the information of the value of the pay for the cost is high, the user of the product to give up the use of the chance; plus industry portal now competition severe degree, web site design products carelessly a bit, the competitor is likely to use this weakness "buy" website customers.
三：战略发展(strategy development)
行业门户网站往往不具备战略发展的潜意识，只是随着市场感觉在不断发展，这就造成了网站产品如同几十年的木桶，有高有低；再加上网站运营者不清晰和定位以年为单位后的计划，这也为网站新产品的设计带来了一定的难度。
industry portal often do not have the strategic development of the subconscious mind, just as the market development in feeling. as a result, the website as decades of barrel products, high low; plus a web site operator not clear and orientation for the unit to years after the plan, the web site of the new product design brings some difficulty.
行业门户网站新产品设计时总是以满足用户需要为至上原则，而目前行业门户网站又确切的分为时尚类和信息类，二者都强调信息传播的速度，加上网站原有的产品，新产品的设计就显得至关重要。笔者网站新产品的设计就砍掉了客户数量少，效益不佳的产品，这同时也是在提升产品木桶效应的起步点。
industry portal new product design is always to meet user needs as the supreme principle, and the industry portal and the exact divided into fashion kind and information, both to emphasize information in the rate of spread, plus the website the original product, the design of new products are very important. the new product is the design of the website cut off the customer number less, the efficiency is not better products, this is also upgrade the product of the barrel effect starting point.
笔者认为新产品设计中战略发展的根本点就是理解行业需求的一种变化形势，理解网站阶段的任务和盈利点，以及网站各种资源的渠道建设